Sunday, November 02, 2003

The current print media scenario in India is quite congested. The latest evidence comes from the plans being blueprinted right now in the backrooms of the India Today Group at its New Delhi headquarters to launch four lavishly illustrated lifestyle-oriented city magazines at Delhi, Mumbai, Chennai and Kolkata in the New Year. Each will be a stand-alone magazine catering to readers’ interests in that city. Seems, the proposed frequency, at least to start with, is going to be quarterly. Will there be enough readers? Will there be enough advertisers? India Today’s management is convinced that the answer to both questions is ‘Yes’ - And lo, with so many print and online newspapers, it sure gonna be too heavy doses of Reading - Information Age, afterall!

- ilaxi

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