Saturday, April 07, 2007

A story of rags to riches of a man 'Dhirubhai Ambani' and whose business philosophy led to the building of an empire 'Reliance Group of Industries' - a vision he foreseen when he came back from Eden. This book by is presented by
A.G.Krishnamurthy with a foreword from Mukesh Ambani. Way back in 1980 Dhirubhai had handed Krish the mandate to begin the Mudra Ad Agency and create the best textile advertising in India with a minimum Rs.35,000/-. Krish has closely felt the breathe of Dhirubhaism - Dhirubhai Ambani, a no ordinary leader but a leader who gave management a whole new "ism". As AGK says, "Dhirubhai was a person whose heart and head both worked at peak efficiency levels, all the time. And that resulted in a truly unique and remarkable work philosophy, which is what I would like to define as Dhirubhaism." The book gives a glimpse into the Dhirubhai's Leadership and management influence on AGK as he experienced working with him.

Dig more in the book for detailed Dhirubhaisms that we all need in our life exclusively listed by A.G.Krishnamurthy and I am sure, you will be more than happy to thank me for this recommendation:-)

Look more for the Dhirubhaism review here.

The Book Launch/Meet the Author in Ahmedabad: 7th April at Crosswords, Mithakhali - 6.30 p.m. with Ramnikbhai Ambani as Guest of Honor.

Btw, Krish has ever been my first Boss as I started my career in an Advertising Agency 'Shilpi'

- ilaxi